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Newsletter of the IFLA Section on Management and Marketing
|Ethiopia : 1||Morocco : 1||Togo : 1|
|South Africa : 1||Swaziland : 1|
|Argentina : 1||Brazil : 2||Canada : 5|
|Cuba : 1||Costa Rica : 1||Haiti : 1|
|Martinique : 1||Mexico : 1||El Salvador : 1|
|United States : 19|
|China : 3||Indonesia : 1||India|
|Iran : 1||Israel : 3||Japan : 1|
|Korea : 1||Malaysia : 1||Philippines : 1|
|Singapore : 1||Thailand : 2||Turkey : 1|
|Austria : 3||Belgium : 1||Bulgaria : 1|
|Switzerland : 2||Cyprus : 1||Germany : 4|
|Denmark : 4||Spain : 4||Finland : 6|
|France : 6||United Kingdom : 4||Greece : 2|
|Croatia : 1||Hungary : 3||Iceland : 1|
|Italy : 3||Lithuania : 2||Netherlands : 5|
|Norway : 3||Portugal : 1||Romania : 1|
|Russian Federation : 4||Sweden : 3|
|Australia : 2|
|Total : 123 members|
The chair Réjean Savard welcomed everybody to this first mid-year meeting of the SC and especially mentioned Yawo Assigbley, who had come all the way from Ghana, and Angels Massissimo, who attended the SC for the first time.
Apologies for absence from Pat Layzell-Ward and Gloria Dienerman.
There are however address problems. Different lists of our members as well as the Standing Committee seem to be circulating. Marielle will try to get the proper ones from the HQ. She wants input to the Newsletter from us, in Word only, on publications of Management and Marketing in our respective home countries as examples.
We should try to get the lists from all participants in Bangkok in order to send it to them as well as information about our Haifa workshop. Advertisment in IFLA Express etc is important. To send one to all IFLA officers is another suggestion, which Christina will do. Marielle will send information to all French discussion lists, Christina to the Nordic, Tom to the LAMA lists, John to all public libraries i the USA, Réjean to the Canadian, Yawo to some in Africa, Angels in Spain and Natalia in Italy. This will make a good international coverage.
Marielle wondered if we should make different types of the NL in June and December.
Christie suggested an informal meeting in Jerusalem, a party where newcomers can meet us. She also said that there should be information about us in the NL, for example in the form of interviews. There should also be a form to join available.
An editorial group was formed consisting of Yawo, Christie and Alice, which will work together with Marielle.
Marielle with assistance from Christina will make a new brochure. John suggested we make it digital in PDF-format so that everybody can print it out. Christina will send the full programme for the open session and the workshop to Marielle.
On IFLA-net there should be translations to the different languages of the section.
A good marketing issue is to define membership and membership status.
Yawo suggested regional workshops in Africa and Asia together with the local associations. In Africa there are three sub regional associations.
Alice suggested an on-line class on marketing. A problem is that Africa cannot participate due to lack of infrastructure and computers. Maybe we could have our next mid-year meeting in Africa. A possible pre-conference could be held in Accra. Maybe we could prepare parts of our courses digitally.
All our suggestions call for sub-working groups in the section so that someone can prepare each thing by August.
Tom will check the listserv for Marketing Academic libraries DG. This group will have a meeting in Jerusalem on Sunday. Yawo added that this is a really important issue in Africa. There should be a regional conference on this topic and they should urge colleagues to join the group meeting. Christie and Christina will speak about outside and inside campus marketing.
We raised the question of what happens to a DG after 3 years.
The Montréal pre-conference on Education and Research together with The Education Section will take place over 2,5 days and the target groups are educators and practicians. The main issue will be "How to teach marketing and quality management" and proceedings will be published.
The group suggested several new topics for future programmes:
The National Libraries Section has asked our section to do something together and Natalia, John and Perry are interested to form a working group on that. Sissel Nielsen is the obvious contact person. Perry told us that all the staff in the Dutch National Library will get a 2,5 year course in marketing! John said that we have to do something on management and that Perry´s suggestion combines the two.
She also said that there has been a study in Barcelona on "Marketing professional services to small and middle size enterprises". Christie has given a speech in Nigeria on that topic. She suggested we do something together with the Section on Management of Library Associations. Yawo remarked that the management of library association is very critical in Africa and that our section could be in the front to develop a programme for the library schools in developing countries in that field. Thierry remarked that there are 12 different associations in France, not just one and that we should chose a larger topic. He suggested "Public policies for libraries", too.
However the group decided to make this a Glasgow issue and a working group was formed of Angels, Tom and Christie.
Christina talked about a Swedish master´s thesis on marketing the library services to local politicians.
Réjean mentioned that he had received interesting proposals including one from Ian Johnson, member of the SC. These propositions will be discussed at our next meeting together with other propositions. The chair urged us to bring all the ideas with us to Jerusalem for further discussions with the section.
John gave a very interesting presentation of the American John Cotton Dana Award, which is big and time- and cost expensive. All kinds of libraries send an entry in the form of a scrap-book to be evaluated by the ALA jury. No money is connected to the prize, only the honour.
If our section shall initiate such an award we have to approach some sponsor, maybe the 3M company. Don Leslie, who is in the Library System´s section might be interested. We also have to discuss further the categories for different countries. John and Alice will start working on this issue.
Réjean told us about the possible participation of the Danida Grantees. He will go on working on this together with the ALP department. A big question is how to get Palestinian delegates.
We also discussed the impact of the Sabbath, sponsors for the transportations and the simultaneous translations and the reception.
A possible place for next year´s mid-year meeting could be the Carribean. Another suggestion from Christie is Florida.
Haïfa University, Israël
August 8-11 2000
(Satellite to Jerusalem Conference)
Again in 2000, the Section is offering a pre-conference satellite workshop on marketing devoted mainly to the communications aspects and especially focused on applications to academic, national and large libraries. The workshop will be held in beautiful Haifa (Video available at http://www.haifa.gov.il/tourism/VideoEng.html) in the north of Israel, and the University of Haifa will host the workshop. Instruction will be given mainly in English but we are now trying to find resources in order to offer simultaneous translation into French and Arabic.
For this unique professional development opportunity, an experienced and well known team of instructors has been recruited: Christie Koontz from South Florida University, Marielle de Miribel from Université de Paris 10 (Mediadix), Réjean Savard from Université de Montréal, Christina Tovoté from the University of Malmö, Sheila Webber from the University of Strathclyde, and Tom Wilding from the University of Texas at Arlington.
Moreover, special guests will come from different libraries in different countries to bring to the participants interesting marketing and communications experiences that will be discussed as case studies.
Registration is free, but since the number of places is limited, participants need to register by sending a mail specifying that they wish to attend, together with a brief curriculum vitae stating their experience and education in librarianship, management and marketing. Send this information before June 15 2000 to:
Professor Réjean Savard, Ph.D.
École de bibliothéconomie et des sciences de l'information
Université de Montréal
Case postale 6128, Succursale Centre-ville
Montréal, Québec H3C 3J7
Housing and most meals will be at the participants' expenses. See the end of this message for hotel information.
Do not miss this unique professional development opportunity ! Register now !
|Tuesday, August 8|
|Arrival of participants|
|Wednesday, August 9|
|9h00||Introduction to the pre-conference
Presentation of instructors
|9h15||Marketing Basics : definitions, mix, product life cycle, etc.|
|14h00||Marketing communications: communication mix, channels, definitions, etc.|
|15h20||Communications through user education|
|16h00||Application: participants will work in small groups|
|16h45||Plenary session: reports from each group|
|Thursday, August 10|
|9h00||Communications through quality customer service|
|10h05||Application: participants will work in small groups|
|10h50||Plenary session: reports from each group|
|11h15||Communications through promotion: basic issues (definitions, channels, etc.)|
|14h00||Panel on promotion issues (examples from the field):
|15h50||Marketing and distribution strategies: introduction and basics (distribution (place) as one element of the mix, centralisation / decentralisation, facilities, signage, etc.)|
|19h30||Reception (to be confirmed)|
|Friday, August 11|
|9h00||New issues and trends in distribution of library services: panel
|11h00||Marketing planning theory|
|14h00||Application: participants will work in small groups|
|14h45||Plenary session: reports from each group|
|15h35||Conclusion of the pre-conference|
Departure for Jerusalem
" La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque "
IFLA Satellite Pre-Conference
Québec, Canada, 14-16 August 2001
The International Federation of Library Associations and Institutions (IFLA) Sections on Management and Marketing and on Education and Training, in collaboration with the School of library and information science of the Université de Montréal, are organising a pre-conference and satellite colloquium in Québec City (Canada) from August 14 to 16, 2001. This is held in conjunction with the IFLA (http://www.ifla.org) annual conference, which takes place in Boston, USA.
The theme of this colloquium will be the development of expertise in marketing and quality management in libraries. The objectives of this colloquium are to:
Marketing has been defined as the management of exchanges between an organisation and its various publics. Andriaensens, Ingham and Vankerkem (Marketing et qualité totale / DeBoeck Université. Paris 1993) talk of quality management as the " driving belt " of marketing within an organisation. Marketing and quality management are therefore related. These two topics have also been identified as being crucial for good management and development of libraries and other information services. Several authors have also indicated that librarians generally lack adequate training in marketing and observe that very few schools of library and information science offer courses in marketing and quality management (see: Adapting Marketing to Libraries in a Changing and World-wide Environment - Le marketing à l'heure du changement et de la mondialisation / IFLA-KG Saur. Munchen 2000).
Interested persons are therefore invited to submit a proposal for a paper, and presentation of about 30 minutes bearing on topics such as :
Of course this list is not exhaustive and every proposal related to the theme of the colloquium is welcome.
French and English are the two official languages of the colloquium and proposals can be submitted in either language. The proposal should be not more that 1000 words long (2 pages), be submitted in electronic format, and be accompanied by the curriculum vitae of the author(s).
A special invitation is made to Ph.D. candidates and young researchers for whom travel awards may be available.
The following schedule will be applied :
In order to assure the quality of the program as well as the impartiality of the selection, an international committee has been formed to evaluate proposals. The members are:
Evaluation of the proposals will be based on their scientific quality (pertinence, theoretical base, methodology, originality) and on the competencies of the candidate(s) based on his/her past realisations (quality/quantity of his/her publications/communications, importance, relation with the theme of the colloquium, professional experience, etc.).