Definitions extracted and revised into library related terminology from
Dictionary of Marketing Terms, second ed., edited by Peter D. Bennett, published in
conjunction with American Marketing Association, Chicago, IL, USA; and
NTC Publishing Group: Lincolnwood, IL, USA, 1995.
Definitions from other sources are referenced.
Assael, Henry. Consumer Behavior and Marketing Action, 2nd ed. Boston, MA.: Kent Publishing Co., 1984.
Bennett, Peter D., ed. Dictionary of Marketing Terms,, 2nd ed. Published in conjunction with the
American Marketing Association. Chicago, IL.: NTC Business Books, 1995.
Koontz, Christine. Florida State University, Tallahassee, FL 32306. Developed library
definitions from fifteen years of work and reading in the marketing field. Taught non-profit
marketing to graduate library and information studies students utilizing a nonprofit business text.
Kotler, Philip. Marketing for Non-Profit Organizations, 5th ed. Englewood Cliffs, NJ: Prentice-
Hall, Inc., 1996.
Wood, Elizabeth J. Strategic Marketing for Libraries: a Handbook. Westport, CT: Greenwood