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IFLA Satellite Pre-Conference
Québec, Canada,
14-16 August 2001

The theme of this colloquium will be the development of expertise in marketing and quality management in libraries. The objectives of this colloquium are to:

• Bring together experts - researchers, educators and practitioners - in order to exchange information and ideas about marketing and quality management as they apply to the management of libraries and other information services
• Share international experiences
• Identify and discuss research strategies in these fields
• Promote the development of courses in marketing and quality management.

Marketing has been defined as the management of exchanges between an organisation and its various publics. Andriaensens, Ingham and Vankerkem (Marketing et qualité totale / DeBoeck Université. Paris 1993) talk of quality management as the " driving belt " of marketing within an organisation. Marketing and quality management are therefore related. These two topics have also been identified as being crucial for good management and development of libraries and other information services. Several authors have also indicated that librarians generally lack adequate training in marketing and observe that very few schools of library and information science offer courses in marketing and quality management (see: Adapting Marketing to Libraries in a Changing and World-wide Environment - Le marketing à l'heure du changement et de la mondialisation / IFLA-KG Saur. Munchen 2000).

Interested persons are therefore invited to submit a proposal for a paper, and presentation of about 30 minutes bearing on topics such as :

• Experiences in education for marketing and quality management for libraries (course content, evaluation, etc.)
• Use of innovative pedagogical methods in the teaching of marketing and quality management for libraries, including distance education
• Research needs, research in progress or completed in marketing and quality management for libraries and other information services (perceptions, attitudes, use, etc.)
• Impact of marketing and quality management (or of one of their components) on libraries and other information services (case studies, audits, etc.)
• Theoretical approach: links between the concepts of marketing and quality management, importance of those concepts, social implications, etc.

Of course this list is not exhaustive and every proposal related to the theme of the colloquium is welcome.

French and English are the two official languages of the colloquium and proposals can be submitted in either language. The proposal should be not more that 1000 words long (2 pages), be submitted in electronic format, and be accompanied by the curriculum vitae of the author(s).

A special invitation is made to Ph.D. candidates and young researchers for whom travel awards may be available.

The following schedule will be applied :
23 September 2000 : Deadline to submit proposals
15 December 2000 : Notification of acceptance and dissemination of the program
30 May 2001 : Deadline for authors to submit their final papers
14-16 August : Colloquium

In order to assure the quality of the program as well as the impartiality of the selection, an international committee has been formed to evaluate proposals. The members are:

• Yawo Assigbley, Association African Universities, Ghana
• Christie Koontz, Florida State University, USA
• Marielle de Miribel, Université de Paris X, France
• Michael Koenig, Long Island University, USA
• Jean-Michel Salaün, École nationale supérieure des sciences de l'information et des bibliothèques (ENSSIB) , France
• Christina Tovoté, Malmö Universuty, Sweden
• Sheila Webber, University of Sheffield, Uniteg Kingdom
• Ken Haycock, University of British Columbia, Canada (and Chairman, Section of Education and Training, IFLA)
• Réjean Savard, EBSI, Université de Montréal (and Chairman, Section of Management and Marketing, IFLA)

Evaluation of the proposals will be based on their scientific quality (pertinence, theoretical base, methodology, originality) and on the competencies of the candidate(s) based on his/her past realisations (quality/quantity of his/her publications/communications, importance, relation with the theme of the colloquium, professional experience, etc.).

Send proposals to :
Réjean Savard, Ph.D.

For more information :
Tel.: 1(514)343-7408
Fax : 1(514)343-5753