Marketing and Communications for Libraries Pre-conference Workshop
(with focus on academic, national and large libraries)
Haïfa University, Israël
August 8-11 2000
(Satellite to Jerusalem Conference)
Description
Marketing and communications have been said to be the spearhead of the profession of librarianship in its effort to become more visible. For several years the IFLA Section of Management and Marketing (http://archive.ifla.org/VII/s34/somm.htm) has been trying to help librarians around the world to get a better knowledge of marketing as well as a more effective use of its various techniques.
Again in 2000, the Section is offering a pre-conference satellite workshop on marketing devoted mainly to the communications aspects and especially focused on applications to academic, national and large libraries. The workshop will be held in beautiful Haifa (Video available at http://www.haifa.gov.il/tourism/VideoEng.html) in the north of Israel, and the University of Haifa will host the workshop. Instruction will be given mainly in English but we are now trying to find resources in order to offer simultaneous translation into French.
For this unique professional development opportunity, an experienced and well known team of instructors has been recruited: Christie Koontz from South Florida University, Marielle de Miribel from Université de Paris 10 (Mediadix), Réjean Savard from Université de Montréal, Christina Tovoté from the University of Malmö, Sheila Webber from the University of Strathclyde, and Tom Wilding from the University of Texas at Arlington.
Moreover, special guests will come from different libraries in different countries to bring to the participants interesting marketing and communications experiences that will be discussed as case studies.
Registration is free, but since the number of places is limited, participants need to register by sending a mail specifying that they wish to attend, together with a brief curriculum vitae stating their experience and education in librarianship, management and marketing. Send this information before June 15, 2000 to:
Professor Réjean Savard, Ph.D.
École de bibliothéconomie et des sciences de l'information
Université de Montréal
Case postale 6128, Succursale Centre-ville
Montréal, Québec H3C 3J7
Canada
Fax: 1(514)343-5753
Internet: rejean.savard@umontreal.ca
Housing and most meals will be at the participants' expenses. See the end of this message for hotel information.
Do not miss this unique professional development opportunity ! Register now !
Program
Tuesday, August 8 |
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Arrival of participants |
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19h30 |
Welcome dinner |
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Wednesday, August 9 |
9h00 |
Introduction to the pre-conference |
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Presentation of instructors |
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9h15 |
Marketing Basics : definitions, mix, product life cycle, etc |
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10h15 |
Coffee Break |
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10h35 |
Marketing research |
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12h30 |
Lunch |
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14h00 |
Marketing communications: communication mix, channels,
definitions, etc. |
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15h00 |
Coffee break |
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15h20 |
Communications through user education |
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16h00 |
Application: participants will work in small groups |
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16h45 |
Plenary session: reports from each group |
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17h00 |
Closing |
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Thursday, August 10 |
9h00 |
Communications through quality customer service |
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9h45 |
Coffee Break |
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10h05 |
Application: participants will work in small groups |
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10h50 |
Plenary session: reports from each group |
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11h15 |
Communications through promotion: basic issues (definitions,
channels, etc.) |
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12h00 |
Lunch |
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14h00 |
Panel on promotion issues (examples from the field):
- Promotion campaigns: Christina Tovoté (Sweden)
- Library cards and image: Marielle de Miribel (France)
- Promotion and fundraising : Tom Wilding (USA)
- Exhibitions : Anne-Hélène Rigogne (France)
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15h30 |
Coffee break |
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15h50 |
Marketing and distribution strategies: introduction and basics
(distribution (place) as one element of the mix, centralisation /
decentralisation, facilities, signage, etc.) |
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16h45 |
Closing |
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19h30 |
Reception (to be confirmed) |
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Friday, August 11 |
9h00 |
New issues and trends in distribution of library services: panel
- Electronic information: implications for libraries: Eva Jonsby (Sweden)
- The www as a distribution tool: Claude Fournier, Québec
- Priced information services (Fees for services): Sheila Webber, United Kingdom
- Self-checkout machines: Don Leslie, 3M Corporation, USA
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10h40 |
Coffee break |
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11h00 |
Marketing planning theory |
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12h00 |
Lunch |
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14h00 |
Application: participants will work in small groups |
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14h45 |
Plenary session: reports from each group |
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15h15 |
Coffee break |
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15h35 |
Conclusion of the pre-conference |
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16 h00 |
Closing |
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Departure for Jerusalem |
Hotel Information
A block of rooms have been reserved for participants at Hotel Shulamit, an hotel which is close to public transportation and to the University. We obtained a reasonable group price but participants are advised to reserve their room as soon as possible since it might be difficult to find a room later for this time of the year. For reservation, please send together with registration at the address above the following information: type of room needed (single or double), date and approximate hour of arrival with flight number, departure date and number of nights. To guarantee your reservation, please indicate a credit card number with expiration date.
Hotel Shulamit
DOUBLE ROOM - USD 90 per room per night on BB basis
SINGLE ROOM - USD 72 per room per night on BB basis
Web site: http://www.haifa.gov.il/tourism/Accomodation/ShulaEng.html
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