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Description

Program

  • Tuesday, August 8
  • Wednesday, August 9
  • Thursday, August 10
  • Friday, August 11

    Hotel Information

     

     



  •  

    Marketing and Communications for Libraries Pre-conference Workshop

    (with focus on academic, national and large libraries)

    Haïfa University, Israël
    August 8-11 2000
    (Satellite to Jerusalem Conference)

    Description

    Marketing and communications have been said to be the spearhead of the profession of librarianship in its effort to become more visible. For several years the IFLA Section of Management and Marketing (http://archive.ifla.org/VII/s34/somm.htm) has been trying to help librarians around the world to get a better knowledge of marketing as well as a more effective use of its various techniques.

    Again in 2000, the Section is offering a pre-conference satellite workshop on marketing devoted mainly to the communications aspects and especially focused on applications to academic, national and large libraries. The workshop will be held in beautiful Haifa (Video available at http://www.haifa.gov.il/tourism/VideoEng.html) in the north of Israel, and the University of Haifa will host the workshop. Instruction will be given mainly in English but we are now trying to find resources in order to offer simultaneous translation into French.

    For this unique professional development opportunity, an experienced and well known team of instructors has been recruited: Christie Koontz from South Florida University, Marielle de Miribel from Université de Paris 10 (Mediadix), Réjean Savard from Université de Montréal, Christina Tovoté from the University of Malmö, Sheila Webber from the University of Strathclyde, and Tom Wilding from the University of Texas at Arlington.

    Moreover, special guests will come from different libraries in different countries to bring to the participants interesting marketing and communications experiences that will be discussed as case studies.

    Registration is free, but since the number of places is limited, participants need to register by sending a mail specifying that they wish to attend, together with a brief curriculum vitae stating their experience and education in librarianship, management and marketing. Send this information before June 15, 2000 to:

    Professor Réjean Savard, Ph.D.
    École de bibliothéconomie et des sciences de l'information
    Université de Montréal

    Case postale 6128, Succursale Centre-ville
    Montréal, Québec H3C 3J7
    Canada
    Fax: 1(514)343-5753

    Internet: rejean.savard@umontreal.ca

    Housing and most meals will be at the participants' expenses. See the end of this message for hotel information.

    Do not miss this unique professional development opportunity ! Register now !

    Program

    Tuesday, August 8   Arrival of participants
      19h30 Welcome dinner
         
    Wednesday, August 9 9h00 Introduction to the pre-conference
        Presentation of instructors
      9h15 Marketing Basics : definitions, mix, product life cycle, etc
      10h15 Coffee Break
      10h35 Marketing research
         
      12h30 Lunch
      14h00 Marketing communications: communication mix, channels, definitions, etc.
      15h00 Coffee break
      15h20 Communications through user education
      16h00 Application: participants will work in small groups
      16h45 Plenary session: reports from each group
      17h00 Closing
         
    Thursday, August 10 9h00 Communications through quality customer service
      9h45 Coffee Break
      10h05 Application: participants will work in small groups
      10h50 Plenary session: reports from each group
      11h15 Communications through promotion: basic issues (definitions, channels, etc.)
         
      12h00 Lunch
         
      14h00 Panel on promotion issues (examples from the field):
    1. Promotion campaigns: Christina Tovoté (Sweden)
    2. Library cards and image: Marielle de Miribel (France)
    3. Promotion and fundraising : Tom Wilding (USA)
    4. Exhibitions : Anne-Hélène Rigogne (France)
      15h30 Coffee break
      15h50 Marketing and distribution strategies: introduction and basics (distribution (place) as one element of the mix, centralisation / decentralisation, facilities, signage, etc.)
      16h45 Closing
      19h30 Reception (to be confirmed)
         
    Friday, August 11 9h00 New issues and trends in distribution of library services: panel
    1. Electronic information: implications for libraries: Eva Jonsby (Sweden)
    2. The www as a distribution tool: Claude Fournier, Québec
    3. Priced information services (Fees for services): Sheila Webber, United Kingdom
    4. Self-checkout machines: Don Leslie, 3M Corporation, USA
      10h40 Coffee break
      11h00 Marketing planning theory
         
      12h00 Lunch
         
      14h00 Application: participants will work in small groups
      14h45 Plenary session: reports from each group
      15h15 Coffee break
      15h35 Conclusion of the pre-conference
      16 h00 Closing
        Departure for Jerusalem

    Hotel Information

    A block of rooms have been reserved for participants at Hotel Shulamit, an hotel which is close to public transportation and to the University. We obtained a reasonable group price but participants are advised to reserve their room as soon as possible since it might be difficult to find a room later for this time of the year. For reservation, please send together with registration at the address above the following information: type of room needed (single or double), date and approximate hour of arrival with flight number, departure date and number of nights. To guarantee your reservation, please indicate a credit card number with expiration date.

    Hotel Shulamit

    DOUBLE ROOM - USD 90 per room per night on BB basis
    SINGLE ROOM - USD 72 per room per night on BB basis

    Web site: http://www.haifa.gov.il/tourism/Accomodation/ShulaEng.html

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