Ways to use the
@ your library brand
Co-sponsored by IFLA and ALA
- Integrate the logo into your library/organization's letterhead, business cards, fax cover sheets and email signature.
- Incorporate the phrase @ your library into press releases, fact sheets, speeches, presentations, letters-to-the-editor and op-ed/opinion articles.
- Integrate the logo into your annual report: this (last) year @ your library.
- Encourage staff to answer the phone by saying: "reference at your library." children's room at your library. "Periodicals at your library."
Program @ your library
Use the brand on flyers and brochures to promote special programs and services at your library/organization. Examples:
- Art exhibits @ your library
- Lectures: (name of guest speaker) @ your library
- Storyhour @ your library
- Homework help @ your library
- Back to school night @ your library
- Government information @ your library
- It's just not academic @ your library
- 24/7 @ your library
Promote @ your library
Create new library cards using an @ your library slogan:
- Check it out @ your library.
- Something for everyone @ your library.
- See what's new @ your library.
- The best school supply of all is @ your library.
- Create a bulletin board where you post flyers, announcements and programs and call it today @ your library, this week @ your library, this month @ your library. You can also use the same concept to title a calendar of events page for your Web site or newsletter.
- Create book displays and/or booklists for adults and children and call them: good reads @ your library.
- Create bookmarks that use the @ your library logo. You might want to create a slogan that says: find your place @ your library.
- Thank volunteers by creating promotional items such as t-shirts that say: volunteer @ your library.
Use the computer @ your library
Post the logo on your library/organization's Web site. Use the brand as a stand alone logo or create a slogan such as:
- You're online @ your library
- Untangle the Web @ your library
- Get connected @ your library
Create a display for your computer workstations with slogans such as:
- Log on @ your library
- Get wired @ your library
- Try surfing @ your library
Especially designed @ your library
For special/corporate libraries:
- Create placemats for your company cafeteria that say food for thought @ your library or stuff paychecks with bookmarks that include the logo and a catchy phrase.
For school libraries:
- Use the logo to demonstrate the relationship between the curriculum and the library by creating a poster or other promotional item that says: Get more out of class @ your library. Do homework. Research your term paper. Surf the Web.
For school and college libraries:
- Use the logo to promote studying with Make the grade @ your library.
For college and university libraries:
- Use the logo to promote doing research
- Theses and dissertations @ your library
- Research made easy @ your library
- Manuscripts @ your library
Work with the media @ your library
- Download one of the print PSAs available on the Campaign Web site or create a print PSA of your own for your local newspaper. Ask the newspaper to donate space to run the piece if you don't have an ad budget.
- Work with your local television station to create broadcast ads that incorporate the logo. Or collaborate with an outdoor display company to create billboards or buscards using the @ your library brand.
- Run a weekly ad or ask your local newspaper to donate space either in the movie theater section or the literature section. Design an ad with the title, "Coming Soon @ your library" and list the newly acquired books, videos, CDs, databases, programs and services that will soon make an appearance @ your library.
For more information about the U.S. campaign, including how to subscribe to a discussion list for the latest updates, visit the campaign Web site at www.ala.org/@yourlibrary
Contacts:
Megan Humphrey
Manager, Campaign for America's Libraries
Tel: +(1)(312)280-4020
E-mail: mhumphrey@ala.org
Josche Ouwerkerk
Coordinator, IFLA
Tel: +(31)(70)3140884
E-mail: josche.ouwerkerk@ifla.org
American Library Association
50 East Huron Street; Chicago, Illinois 60611 USA
Toll Free: 1.866.4LIBRARY; Fax: 312.944.8520
E-mail: atyourlibrary@ala.org
www.ala.org/@yourlibrary
International Federation of Library Associations and Institutions
P.O. Box 95312; 2509 CH The Hague; Netherlands
Tel: +31 70 3140884; Fax: +31 70 3834827
E-mail: IFLA@ifla.org
www.ifla.org/@yourlibrary
